MARKETING AUTOMATION

Difference #1

Plezi is 100% dedicated to B2B marketing

While ActiveCampaign is positioned as a solution to the challenges of e-commerce, B2C and B2B, Plezi is 100% dedicated to B2B marketing. All our development efforts are aimed at solving B2B problems.

That’s why we offer essential features such as progressive profiling and the simplified creation of a lead nurturing programme, which are not available in ActiveCampaign.

Difference #2

Take advantage of an intuitive tool that’s quick to learn

ActiveCampaign is a powerful tool with a wealth of features. But this power comes at a price: complexity. The user experience is often described as unintuitive, requiring a steep learning curve and time spent watching tutorials. Some users lament not being able to use the tool to its full potential.

At Plezi, we wanted even the most novice marketers to be able to use the tool 100%. You’ll find the platform fluid and easy to understand, with clean dashboards, intuitive editors and explanations behind every piece of data presented. With all the essential features for your B2B marketing, Plezi is the most enjoyable and satisfying marketing automation platform to use.

Difference #3

Create your campaigns easily with a fluid editor

Creating an effective e-mail campaign requires writing skills and a flair for the visual. And the last thing you need is to get bogged down in technicalities.

Plezi’s email editor is easy to use. Adapted to your graphic charter, our templates help you get started. Add content blocks and your e-mail is ready! Make sure it’s suitable for all media by taking advantage of a mobile view while you’re creating your e-mail. And if you prefer to edit your e-mails in HTML, that’s also possible with Plezi !

Difference #4

Be supported by an available and responsive customer service team

If you have a problem or a question, there’s nothing more effective than talking to a real marketing automation expert. ActiveCampaign only has two ways of getting in touch – via email and the app’s messaging system.

Plezi allows you to contact an expert via live chat, email or a face-to-face meeting. Whether it’s an urgent enquiry about your next campaign or an in-depth question, our team will listen and help you quickly.

Difference #5

Segment your contacts according to the criteria that are important to you

The more personalised a campaign, the greater its impact. To achieve this, you need segmentation based on precise criteria that are easy to implement. ActiveCampaign, with its advanced search logic for creating contact lists, meets only one of these criteria. Described as complex and time-consuming, segmentation is often cited as a pain point by its users.

At Plezi, we have focused on the essential segmentation criteria for B2B, allowing you to easily create contact lists that meet the needs of all your campaigns.

Difference #6

Accelerate your sales cycle with truly personalised lead nurturing

To cope with the long sales cycles of B2B, you’ll need to be able to send personalised content to your contacts on a regular basis.

With ActiveCampaign, you can create workflows, manually determining each email sent, the deadline and the targets. This is a time-consuming process that requires you to imagine many different scenarios and will not meet the needs of all your prospects.

At Plezi, we’ve created the Intelligent Campaign. You create your lead nurturing programme in just a few clicks, and our algorithm automatically sends the right content to the right people based on their profiles. This saves time for marketing and improves results for sales!