What do people say about you, when you're not in the room? This is the question Jeff Bezos uses to define the concept of personal branding. Personal branding is the…
Do you create marketing content? And is your B2B company visible on social networks? That's good news. Now for the tricky question: what's the common thread running through all these…
Marketing is a constantly evolving field. Since I've been Marketing Director at Plezi, I've often compared it to the ocean (yes, that's poetic): there are always new waves breaking. Between…
In marketing, content is king. And it generates ROI! According to DemandMetric, content marketing is around 62% less expensive than traditional marketing tools, and generates 3 times more leads. So…
Capri is over. So is infobesity. Today's B2B marketers understand that performance isn't affected by spamming prospects... but by offering them quality resources, personalized to their stage in the customer…
Wanna more leads? Attract target traffic. Turn your website into a lead attraction machine with these 5 SEO best practices every marketer can implement.
In a world full of strategy, stand out from the crowd with the best B2B content marketing strategies. Check out this article with the best tactics, ideas and examples to…
Are you ready to start inbound marketing? Beware, some have tried and failed. Beyond the methodology, several mistakes can be fatal to your strategy. To help you overcome them, we…
Trigger marketing is part of marketing automation. Its principle? Automatically trigger a marketing action from the company, based on the behavior of a customer or prospect. But do you know…
How the content landscape look like in 2022? In this blog post, we take a look at some of the latest trends that are expected to dominate the industry.
The winning formula for a rock-solid inbound marketing strategy is always the same: the right content sent at the right time on the right channel. But to be truly effective…
