Discover the smart way to identify and qualify your leads, using Plezi's content-driven strategy that allows you to tag and segment your audience easily. Be able to personalise your marketing…
Connecting your CRM and marketing automation tool is a really effective way to align marketing and sales, to be able to define a clear selling process, identify quality leads and…
Learn how to write blog posts that will attract your target market, make you more visible on search engines, increase your SEO and help you cut through the noise. Discover…
The marketing funnel lies at the heart of any good B2B inbound marketing strategy. If you have created content for each stage of the buyer's journey, it lets you send…
Do you want to get your leads all the way to the purchasing stage? We give you different tactics on how you can nurture your leads to get them ready-to-buy.…
Being able to correctly qualify all the leads you generate can be a complex process. How can you be sure that they are ready to be passed to your sales…
Drip marketing is a way for marketers to target certain leads in order to engage them within a small amount of time. Read Plezi's guide on how to use drip…
Having a strategy to promote your content is indispensable for generating traffic and leads. Our article discusses our experience promoting content and a useful guide on effective ways to promote…
Showcase your marketing departments skills and use Plezi's guide on how to create a marketing report, with tips on the right KPI's to follow and how to present them in…
Many people are unsure about the difference between a lead and a prospect and often, you can hear the same word being interchanged to refer to the same thing. But…
We’re big fans of Lucy Heskins' blog at Plezi, which provides loads of different insights into the start-up marketers experience. Here, Lucy talks about how to create strategic B2B content…
When you implement an inbound marketing strategy, it can be hard to know what type of content you should start creating given the many different choices available. Each is designed…
Congratulations, your webinar was a huge success! A big number of prospects registered to watch it and now you have a good list of new leads to contact. If that…
An inbound marketing strategy is based on consistently creating and sharing high-quality content online. But that can take time and resources you don’t always have. By repurposing, or adapting, existing…
Get the ultimate guide from Plezi on how to use Google Tag Manager. A complex, but powerful tool that when used correctly can give you real insight. We go through…
All B2B companies want to be able to have a strong presence online and to generate leads from their website. In this article, we give our top 20 tips on…
For every type of business, marketing has become heavily reliant on technology. But how do you know which tools are essential for you? We have given you our top 10…
Discover our 10 tips on how to write a good blog post for SEO. Find out how to research, structure and good writing technique. Get your site ranking high on…
Is your website doing a good enough job of getting qualified B2B leads? We go through how you can improve your website to increase your conversions and sign-ups. With tips…
