There has been much talk within B2B lately about the importance of personalisation. The idea is for B2B marketing to become more human, to speak with a less formal voice,…
Choosing a marketing automation solution from among the multitude of market players can be tricky. Beforehand, carefully analyse your needs and don't be blinded by things that are irrelevant to…
When it comes to boosting webinar registration rates, there's no question that promotion makes all the difference for you to generate new B2B leads. Find our handy checklist to ensure…
Discover how marketing software can save you up to one week’s worth of work by automating out repetitive tasks and letting you concentrate on being creative. Marketing automation software can…
Your website is often the first point of contact that potential customers will have with your business. For that reason alone, it’s probably the single most important tool in your…
Predictions can be pretty tricky things, so we decided to get the best influencers in B2B marketing to give us their opinion on what to look out for in 2021.…
Developing strong business relationships with both your prospects and existing customers is more important than ever. But in today’s uncertain business environment, it can be a challenge for many companies…
Some leads are better than others. Learn how you can identify leads that are ready-to-buy from your inbound prospects. Our article gives you an insight on how to start lead…
Getting your sales and marketing in sync is vital in order to be able to effectively handle your incoming leads - both to nurture them for marketing and to qualify…
Plenty of companies use Salesforce as the CRM for their sales teams and in order to fully align your marketing and sales, you can connect Plezi to your CRM. Be…
Since the very first lockdown, it seems that webinars have become ubiquitous for B2B companies. To give value to your webinar and also to increase conversion, nothing is more important…
Ask any marketer about their tools and means of communication and you'll be sure that Facebook and Google are among the first ones to come out. Despite what we hear…
It is possible to do something new with something old!. In this article, we share our top tips on how you can recycle old content, make it better for your…
Webinars are currently riding a wave of popularity, in particular, due to COVID and the resulting strange new world of work we all find ourselves in. In addition to being…
To enter into a new market is always a gamble. Here, Grant Lingel from neilpatel.com tells us how he opened up the Brazillian market and how to internationalise your marketing…
We all remember starting out as a marketers. A little lost, drowning under a lot of work, high expectations coming from our bosses or colleagues... If you had the opportunity…
The number one goal for content marketers is to generate leads. But there are at least two different types of content that marketers need to use to achieve that objective:…
A good branding strategy cannot be invented, it emerges from internal processes. This is the vision of Spendesk who, in their talk for Marketing Wild Wild West on Saloon, shared…
A CRM database is a bit like a complex organism that's constantly evolving. Each day, your teams add new bits of information to it while some existing information becomes obsolete.…
Whether we're talking about our daily routine, the functions of our phones, or the way we view content, everything seems to be getting faster. Because effective inbound marketing requires a…
