If there is one thing Verve Search excels at, it’s creating original content that travels internationally. This UK-based company created in 2009 has been racking up prizes, like the…
If you feel like you've actually started to get on top of your inbound marketing strategy and you finally feel like you are starting to get everything right: your content…
As Head of Marketing Automation for Really B2B, an inbound marketing strategy agency, Ash Chandler has seen many marketing tools live and die. With over 15 years of experience in…
Do your salespeople complain about the poor quality of the leads you send them? Is your sales cycle long and do you lack the resources to keep the conversation with…
When talking about SEO, there is almost no point presenting Lukasz Zelezny anymore. With over 20 years of experience in SEO and 10 in social media strategies, he is an…
At Plezi, we know that the best way to acquire and nurture leads effectively is by using a Smart Campaign. But we'll admit it, we still really love workflows! Used…
Marketing, for Louis Grenier, has never only been a job: it’s a passion. Creator of the podcast “Everyone hates marketers”, he interviews only the crème de la crème of the…
In the last few years, content clusters have generated large amounts of hype among SEO experts. But used as a strategy, it’s one that’s also rarely followed to the letter…
If you want to generate more leads, you need to have a definite system in place for creating content. That starts with defining both your sales and marketing objectives, and…
Lead nurturing is a way to identify quality leads who are ready to buy your product. We give you a clear definition of what lead nurturing is, best practice and…
Find out all about Saloon, a home for digital events and conferences. Created by Plezi to help companies continue to stage their events, share expert advice and discuss! And our…
What criteria do you use to assess your success as a B2B marketer? At the end of the day, the only thing that truly matters is your ability to generate…
The world of marketing is made up of many small, repetitive actions: writing and sending emails, checking certain figures every day, following up on prospects, qualifying them… Getting caught up…
We've been talking about inbound marketing for a while, and yet the more widely the term is used, the greater the number of clichés that seem to be attached to…
With lockdown now over and a return to (almost) business as usual, we wanted to take some time to assess the developments and lessons learned during this challenging period. For…
When you start using marketing automation, the number of new terms involved can quickly make your head spin: prospect, MQl, SQL, lead, opportunities, deals... So, we decided to roll up…
We all want to be a marketing superhero and create content that generates hundreds of leads. However, getting to that point can be a long process. To do so, you…
Do you want to collect data to engage and optimise the relationship with your leads, without scaring them away? Discover how you can with progressive profiling?
You may know the worth of inbound marketing and lead nurturing, but does your boss? In this article, we give some stats, ROI and the major benefits of using inbound…
The smart campaign is the functionality at the heart of Plezi and the reason why many customers choose us. Simplify your marketing, personalise your lead nurturing and let Plezi's algorithms…
