Is the term MQL a bit unclear to you? What is the difference between MQL and SQL? Discover our complete guide: definition, conversion rate and best practices
Things never go quite as you expected and unforeseen circumstances turn up in business, just as in life. A widespread slowdown, difficult periods to get through... How do you continue…
If inbound marketing seems far removed from your sales team, you need to look again. Finding the right ways to convince a lead to start to look at your product,…
Ah, stats! Everyone loves them.. the media, start-ups...especially the fast-growing ones, those that keep telling us how great everything is. 1 million downloads of their app, 200,000 tweets per day,…
You must have noticed: buying habits have drastically changed the last few years, particularly in B2B. Long gone are the days when it was enough to chase after your prospects.…
If the current context seems a little gloomy, we have decided to seize this moment and focus on the essentials. At Plezi, this involves reevaluating everything that makes up the…
Here at Plezi, we’re always interested in new SEO tips for B2B businesses. With all the uncertainty that we are seeing at present, it cannot be denied that brand, offer…
BERT is the name given to the changes in Google's algorithm. How does it affect your SEO strategy and will it change the way you write articles for B2B marketing?
Make use of retargeting as part of your B2B inbound marketing strategy. A step by step guide to recapturing leads that have left your site to bring them back into…
How to make our marketing more effective, increasing conversion rates at every stage of the marketing funnel. Part 2 of our top tips to guide a prospect from visitor to…
How can you improve the effectiveness of your inbound marketing actions? Conversion rates mean that we can analyse our performance at every stage of the buying process. Here, we give…
The marketing funnel, also known as the purchasing cycle, forms the framework of an inbound marketing strategy. And yet, it regularly receives intense criticism due to its popularity. So, is…
The BtoB Summit is an annual event that brings together numerous B2B business decision-makers around the challenges of marketing & communication, business, management and human resources. It was here that…
Inbound marketing has the wind in its sails. The key to more effective digital marketing is to make the client come to you through the use of targeted content while,…
When you came to this article you will probably have noticed: Plezi’d identity has changed. This step represents a significant milestone for the company, its clients and its partners, but…
