Comparison between Plezi and Brevo
Brevo is a well-known, low-cost email marketing tool, but is often considered limited for B2B. Find out why Plezi is the best alternative to Brevo.
Plezi & Brevo : two different visions
Brevo
Created in 2012 as an email marketing tool, Brevo quickly grew thanks to its low-cost offering. Brevo has diversified by developing chat and CRM solutions, today addressing B2C, B2B and e-commerce.
By addressing other departments and sectors, B2B marketing is no longer Brevo’s core target.
Plezi
Plezi was born of the realization that B2B SMEs have specific marketing needs, and deserve dedicated solutions to support them in their development.
That’s why Plezi has chosen to be a tool 100% dedicated to B2B marketing, offering features tailored to the challenges of this sector.
How do Brevo and Plezi differ?
Difference #1
Plezi is 100% dedicated to B2B marketing
While Brevo is positioned as a solution to the challenges of e-commerce, B2C and B2B, sales and marketing, Plezi is 100% dedicated to B2B marketing. All our development efforts are aimed at solving B2B issues.
That’s why we offer essential functionalities such as progressive profiling and the simplified creation of a lead nurturing program, which are not available in Brevo.
Difference #2
Supported by a responsive customer service team
If you have a problem or a question, there’s nothing more effective than talking to a real marketing automation expert. Brevo has only two ways of getting in touch with its support team – via email and the in-app messaging system.
Plezi lets you contact an expert via instant messaging, email or during a face-to-face meeting for more in-depth questions. Whatever your need, our team will be there to help you quickly.
“Support is sorely lacking at Bevo. I’ve given up trying to get in touch with support via the platform because that page never works.”
Jesse A.
Opinion collected by G2.com in March 2022
“I learned inbound with Plezi. When we had questions, we solicited the teams a lot, and we had the answer within the day, which was very pleasant.”
Audrey Damiens Doresse
NeoLedge
Difference #3
Accelerate your sales cycle with truly personalized lead nurturing
To cope with the long sales cycles of B2B, you’ll need to be able to send personalized content to your contacts on a regular basis.
At Plezi, we’ve created the Intelligent Campaign, a unique feature on the market. You create your lead nurturing program in just a few clicks, and our algorithm automatically sends the right content to the right people based on their profiles. Time-saving for marketing and better results for sales!
Difference #4
Create your campaigns easily with a fluid editor
Creating an effective e-mail campaign requires writing skills and a flair for the visual. And the last thing you need is to get bogged down in technicalities.
Plezi’s e-mail editor is easy to use. Adapted to your graphic charter, our templates help you get started. Place your content blocks and make sure your e-mail is suitable for all media.
“The layout of mailings isn’t so easy on Brevo, it’s not intuitive enough compared to other platforms. It’s a shame.”
Caroline C.
Opinion collected by Avis-Vérifié in May 2022
“Plezi contient toutes les fonctionnalités nécessaires. L’outil est simple à mettre en place, l’interface moderne et ergonomique de Plezi rend son utilisation très intuitive. Il permet d’obtenir rapidement des résultats.”
Maud Epinette
WebConversion
Difference #5
A price that doesn’t limit your performance
At Brevo, our pricing model penalizes your performance. The more leads you generate, the more e-mails you send, the higher your costs. Similarly, creating landing pages and adding users will increase your subscription.
At Plezi, only your number of active contacts will influence your subscription. Send as many e-mails as you need and create as many pages as your imagination allows, without being limited by budget restrictions.
Difference #6
A service that won’t block your campaigns
You should be able to trust your tool to deliver your campaigns on time. Some tools, like Brevo, can block customer accounts whose campaigns are underperforming to ensure good deliverability to other accounts.
At Plezi, our service ensures optimal deliverability for all our customers, thanks to an IP system designed for this purpose. No customer is blocked in favor of another, whatever your performance.
“Account blocked by Brevo for 5 hardbounce emails in 1 month. No mail to warn us, no mail has gone out for days and we’re losing customers. In order for them to unblock my account, I have to prove to them that it won’t happen again.”
Léo
Opinion collected by TrustPilot in January 2022
“It’s simple: we plugged Plezi in April 2019 and since then, our results have exploded. They’ve completely exceeded our expectations! Our prospects and customers have been very receptive, and we’re always surprised at how fast and strong our numbers accelerate.”
Maxime Moreno
OpenBee
Why migrate from Brevo to Plezi?
x2
Budgetbox has doubled the number of warm leads sent to sales reps since implementing the Smart Campaign with Plezi.
+300%
Digora managed to triple its traffic just two months after implementing Plezi, and generates an average of 727 leads per piece of content.
-50%
Thanks to a lead nurturing and content strategy powered by Plezi, Idexlab managed to halve their sales cycle from 6 to 3 months for marketing leads.
+1d
NOVRH’s marketing team has saved one working day a week thanks to the automated newsletter and intelligent campaign.
x2,5
Les Grappes managed to generate 2.5 times more leads in less than a year thanks to high-performance lead magnets.
Brevo vs. Plezi
Compare the different functionalities of the two marketing automation tools.
Plan-based comparison between Plezi Plus & Brevo Business.
TARIFS
Pricing
Fixed cost. Unlimited users, landing pages and emails.
Additional costs based on number of users, landing pages, emailings
Annual or monthly payment
✓
✓
FUNCTIONALITIES
Form creation
✓
✓
Creating landing pages
Unlimited
1 page
(€20/month for 5 additional pages)
Creating and sending e-mails
Unlimited
20,000 emails / month
(€10/month for an additional 20,000 emails)
Creating customized contact lists
✓
✓
Behavioral and demographic scoring
Automatic
Manual via workflow creation
Transactional e-mails
✓
✓
Automated newsletters
✓
×
Manual workflow creation
✓
✓
Zapier and CRM synchronization
✓
✓
SERVICES ET ACCOMPAGNEMENT
Multi-user access to the platform
Unlimited
1 user
(€9/month per additional user)
Support
By email, chat or telephone in English or French. Appointments can be made with your CSM.
By email and chat in French or English.
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