Are you ready to start inbound marketing? Beware, some have tried and failed. Beyond the methodology, several mistakes can be fatal to your strategy. To help you overcome them, we…
Without content, it's impossible to find and nurture leads? Not true! In this article, we will show you how easy it is to create an inbound marketing strategy with very…
Often, when we're working flat out, one of the concerns we have as marketers is forgetting the reason we get up in the morning. Namely, our customers (prospects or leads).…
If you're a marketing manager, this is probably a busy time of the year. Soon you’ll need to present your marketing budget for the coming year to your executive team.…
Your website is the most valuable digital asset you have. You can use it better to attract and convert visitors, build trust in your brand, understand who your future customers…
Discover the smart way to identify and qualify your leads, using Plezi's content-driven strategy that allows you to tag and segment your audience easily. Be able to personalise your marketing…
Drip marketing is a way for marketers to target certain leads in order to engage them within a small amount of time. Read Plezi's guide on how to use drip…
All B2B companies want to be able to have a strong presence online and to generate leads from their website. In this article, we give our top 20 tips on…
Is your website doing a good enough job of getting qualified B2B leads? We go through how you can improve your website to increase your conversions and sign-ups. With tips…
Developing strong business relationships with both your prospects and existing customers is more important than ever. But in today’s uncertain business environment, it can be a challenge for many companies…
Some leads are better than others. Learn how you can identify leads that are ready-to-buy from your inbound prospects. Our article gives you an insight on how to start lead…
Since the very first lockdown, it seems that webinars have become ubiquitous for B2B companies. To give value to your webinar and also to increase conversion, nothing is more important…
A CRM database is a bit like a complex organism that's constantly evolving. Each day, your teams add new bits of information to it while some existing information becomes obsolete.…
If you want to generate more leads, you need to have a definite system in place for creating content. That starts with defining both your sales and marketing objectives, and…
Lead nurturing is a way to identify quality leads who are ready to buy your product. We give you a clear definition of what lead nurturing is, best practice and…
What criteria do you use to assess your success as a B2B marketer? At the end of the day, the only thing that truly matters is your ability to generate…
When you start using marketing automation, the number of new terms involved can quickly make your head spin: prospect, MQl, SQL, lead, opportunities, deals... So, we decided to roll up…
