The number one goal for content marketers is to generate leads. But there are at least two different types of content that marketers need to use to achieve that objective:…
A CRM database is a bit like a complex organism that's constantly evolving. Each day, your teams add new bits of information to it while some existing information becomes obsolete.…
Do your salespeople complain about the poor quality of the leads you send them? Is your sales cycle long and do you lack the resources to keep the conversation with…
If you want to generate more leads, you need to have a definite system in place for creating content. That starts with defining both your sales and marketing objectives, and…
What criteria do you use to assess your success as a B2B marketer? At the end of the day, the only thing that truly matters is your ability to generate…
When you start using marketing automation, the number of new terms involved can quickly make your head spin: prospect, MQl, SQL, lead, opportunities, deals... So, we decided to roll up…
We all want to be a marketing superhero and create content that generates hundreds of leads. However, getting to that point can be a long process. To do so, you…
You may know the worth of inbound marketing and lead nurturing, but does your boss? In this article, we give some stats, ROI and the major benefits of using inbound…
Is the term MQL a bit unclear to you? What is the difference between MQL and SQL? Discover our complete guide: definition, conversion rate and best practices
