Trigger marketing is part of marketing automation. Its principle? Automatically trigger a marketing action from the company, based on the behavior of a customer or prospect. But do you know…
The winning formula for a rock-solid inbound marketing strategy is always the same: the right content sent at the right time on the right channel. But to be truly effective…
It can sometimes feel like you have an almost endless list of things to do for each new marketing campaign. This can be further complicated by campaigns across different channels,…
Connecting your CRM and marketing automation tool is a really effective way to align marketing and sales, to be able to define a clear selling process, identify quality leads and…
Being able to correctly qualify all the leads you generate can be a complex process. How can you be sure that they are ready to be passed to your sales…
Choosing a marketing automation solution from among the multitude of market players can be tricky. Beforehand, carefully analyse your needs and don't be blinded by things that are irrelevant to…
Discover how marketing software can save you up to one week’s worth of work by automating out repetitive tasks and letting you concentrate on being creative. Marketing automation software can…
Plenty of companies use Salesforce as the CRM for their sales teams and in order to fully align your marketing and sales, you can connect Plezi to your CRM. Be…
If you feel like you've actually started to get on top of your inbound marketing strategy and you finally feel like you are starting to get everything right: your content…
As Head of Marketing Automation for Really B2B, an inbound marketing strategy agency, Ash Chandler has seen many marketing tools live and die. With over 15 years of experience in…
At Plezi, we know that the best way to acquire and nurture leads effectively is by using a Smart Campaign. But we'll admit it, we still really love workflows! Used…
The world of marketing is made up of many small, repetitive actions: writing and sending emails, checking certain figures every day, following up on prospects, qualifying them… Getting caught up…
With lockdown now over and a return to (almost) business as usual, we wanted to take some time to assess the developments and lessons learned during this challenging period. For…
