What do people say about you, when you're not in the room? This is the question Jeff Bezos uses to define the concept of personal branding. Personal branding is the…
It takes different skills and resources to carry out different aspects of B2B marketing. These include things like generating leads, creating content, attracting traffic, or converting prospects. Fortunately, there's now…
The cost per lead is an indispensable KPI to help understand your marketing campaigns. We give you our guide on how to follow it, calculate it and reduce the cost…
To follow a good inbound marketing strategy, you could find yourself up to your eyes in numbers. But what exactly are the KPI's you should be looking at in order…
Forget about marketing trends for 2022, get some practical advice as a marketer on what to do in 2022. With Rand Fishkin from SparkToro, Kathryn Strachan from Copyhouse, Lucy Heskins,…
It can sometimes feel like you have an almost endless list of things to do for each new marketing campaign. This can be further complicated by campaigns across different channels,…
Developing a marketing action plan helps to structure your marketing teams work and keep some consistency. In this article, we walk you through the steps to create an effective marketing…
If you're a marketing manager, this is probably a busy time of the year. Soon you’ll need to present your marketing budget for the coming year to your executive team.…
Drip marketing is a way for marketers to target certain leads in order to engage them within a small amount of time. Read Plezi's guide on how to use drip…
Showcase your marketing departments skills and use Plezi's guide on how to create a marketing report, with tips on the right KPI's to follow and how to present them in…
Get the ultimate guide from Plezi on how to use Google Tag Manager. A complex, but powerful tool that when used correctly can give you real insight. We go through…
For every type of business, marketing has become heavily reliant on technology. But how do you know which tools are essential for you? We have given you our top 10…
There has been much talk within B2B lately about the importance of personalisation. The idea is for B2B marketing to become more human, to speak with a less formal voice,…
Getting your sales and marketing in sync is vital in order to be able to effectively handle your incoming leads - both to nurture them for marketing and to qualify…
