Watch the replay of our webinar where we focus on how demand for relevance has changed and what marketers can do to use their marketing campaigns to be creative, analytical and trusted.
Digital First: B2B Marketing for 2022
Hosted with our new digital agency partner in Canada, Renderbloom, we look at how you can create business yourself, by becoming a fully digital offering – and we are going to do that through the lens of Renderbloom’s very own buyers journey.
The rules have changed when it comes to how to use a B2B website. Buyers are seeking a digital-first experience every time they interact with your brand.
The decisions they make are influenced by a hyper-connected ecosystem of peers, professionals, and respected authorities. Learn how you can take each visitor to your site on this journey through the 5 E’s as you set up a series of touchstones to create new business.
👉 During the webinar we walk through the five Growth 5.0 stages:
- Enlighten your target audience and their Sphere of Influence
- Engage digitally using the website as the hub with relevant content
- Enable buyers to cross the chasm of trust using AI technology to shape the digital conversation with Plezi
- Empower the sales with timely data, insights, and the acumen to speak the language of the buyer
- Enhance the ongoing customer relationship by providing value at every interaction.
Questions asked during the webinar (and our responses)
How do you know which content to make? How do you create it when time is an issue?
Every single technology company has their own DNA and that is how they operate. The value proposition lies within the organisation that is there. You need to understand your brand identity and that the content you are creating aligns with your DNA.
Insourcing is the way to go about taking the existing knowledge that already exists within the company and means you can create the content.
Once you mix that with the matrix presented in the webinar, as well as the different personas you want to speak to, it is the base of everything that needs to be created.
Does the traditional buyer funnel still exist?
The reality is all customers or buyers are different. How you consume can be very different to someone else. Each individual has their own objective, their objections, their own beliefs. There is no one linear path.
The funnel is a useful metaphor, to some extent – and a useful tool to hang your strategy around. The flywheel has different characteristics. If you can get someone to progress from being an anonymous person to a customer, you’re doing the right thing and that is why having personalised content, segmentation and a way to understand prospective buyers is important.
We live in a Digital society and it is important to drive growth through experience and digital.
