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LEAD NURTURING

Workflows VS Smart Campaign Plezi

Workflows are often used to deploy a lead nurturing strategy. But what if we’d invented a revolution ? Compare workflows to our Intelligent Campaign !

Easily compare workflows and the Plezi Smart Campaign

Download the infographic in PDF format

By the way, what is Plezi ?

Plezi, the only software you need to manage all your B2B marketing

SMART CAMPAIGN

Our customers’ favourite feature

Imagine an algorithm that automatically creates personalised workflows for each of your contacts, based on their needs and interests. That’s the Plezi Intelligent Campaign!

  • Automatic engagement: your contacts receive regular updates from you
  • Time saving and peace of mind on a daily basis: you don’t have to think about it, the tool works for you
  • No need to create and update workflows

CONTENT MANAGEMENT AND CENTRALISATION

At last, a marketing solution to help you with your B2B content strategy

  • SEO articles idea generator based on your sector
  • Help with content creation with PleziA, our artificial intelligence
  • Centralisation of your contents
  • Track the performance of your contents (traffic, leads generated, conversion rate, etc.)

FORMS AND LANDING PAGES

Features to convert your traffic into leads simply and without missing a beat

Forms
  • Pre-created templates
  • Drag and drop editor
  • Easy to upload
  • RGPD compliance
  • Intelligent forms (progressive profiling): each time your contact visits, the form asks for new information
Landing pages
  • Ready-to-use templates
  • Drag and drop editor
  • Unlimited number of templates, whatever the offer
  • SEO optimisation
Plezi_Contacts_ListeDesContacts

SCORING

Your sales reps will love you! Easily identify and send your most mature leads

  • Scoring: Plezi identifies your most mature prospects
  • CRM synchronisation: once the score has been reached, the prospect is automatically sent to your sales team
  • Web pages, forms, content, blog articles: easily score relevant resources
Plezi Engagement Workflow

WORKFLOWS

Simply create workflows to save time every day !

  • Drag and drop editor
  • Welcome scenarios: welcome your new subscribers in the best possible conditions with a series of emails presenting your brand, services and content
  • Event scenarios: from invitation to replay and follow-up, automate all your communications for your events and webinars
I want to know more about marketing automation
Plezi_Engagement_EditeurEmail_Newsletter

NEWSLETTER

Creating a B2B newsletter has never been easier

  • Intelligent newsletter: send your latest published content, personalise the content sent according to your contacts’ interests…
  • Drag and drop editor
  • Ready-to-use templates

“Thanks to the automated newsletter, we've saved one working day a week !”

Thomas ChazotResponsable marketing NovRH

EMAILING AND SEGMENTATION

Well-segmented data for well-targeted emails

Segmentation
  • Pre-created contact lists
  • Ultra-precise segmentation: based on contact behaviour, maturity, interests/needs, etc.
  • Creation of personalised fields
Emailings
  • Emailings created in 5 minutes using our drag & drop editor
  • Ready-to-use templates that can be customised to match your corporate identity
  • Track the performance of your emailings (open rates, click-through rates, conversions, etc.)

MARKETING DASHBOARDS AND REPORTS

Make strategic decisions with ease

  • Accurate, customisable dashboards
  • Plezi gives you an overview of your entire funnel: leads generated by source, progress of your leads through the funnel (MQL), progress by purchase phase, content viewed, etc.`
  • Monthly report sent by email and downloadable

SIMPLE OR BIDIRECTIONAL INTEGRATIONS

Plezi se synchronise facilement avec votre CRM et vos autres outils de marketing et de productivité

image des crm avec lesquels Plezi se synchronise
Intégrations bidirectionnelles avec votre CRM :
  • Salesforce
  • Hubspot
  • Sellsy
  • Pipedrive
  • Dynamics 365
  • Zoho
  • C4C
  • Etc.
Intégrations à tous vos outils marketing :
  • Webinar (Livestorm, Webikeo, Zoom…)
  • Enrichissement de contacts (Dropcontact, GoogleSheet…)
  • Plugins de votre site (Crisp, Wisepops, Drift…)
  • Evènements marketing (Eventbrite…)
  • Outils commerciaux (Calendly…)