Do you want to collect data to engage and optimise the relationship with your leads, without scaring them away? Discover how you can with progressive profiling?
If inbound marketing seems far removed from your sales team, you need to look again. Finding the right ways to convince a lead to start to look at your product,…
Ah, stats! Everyone loves them.. the media, start-ups...especially the fast-growing ones, those that keep telling us how great everything is. 1 million downloads of their app, 200,000 tweets per day,…
You must have noticed: buying habits have drastically changed the last few years, particularly in B2B. Long gone are the days when it was enough to chase after your prospects.…
If the current context seems a little gloomy, we have decided to seize this moment and focus on the essentials. At Plezi, this involves reevaluating everything that makes up the…
How to make our marketing more effective, increasing conversion rates at every stage of the marketing funnel. Part 2 of our top tips to guide a prospect from visitor to…
How can you improve the effectiveness of your inbound marketing actions? Conversion rates mean that we can analyse our performance at every stage of the buying process. Here, we give…
Inbound marketing has the wind in its sails. The key to more effective digital marketing is to make the client come to you through the use of targeted content while,…
